About
Hi! I’m Yuval Maoz, a marketing analytics and revenue operations professional based in Berlin, Germany. I work where data meets go-to-market, building the pipelines, signals and reporting for B2B sales and marketing teams.
Most recently, I worked at Pentera, a cybersecurity scale-up company. A lot of my time there went into a simple question: how do you get the right numbers in front of people without anyone spending days pulling them together?
I also worked on the go-to-market side, surfacing accounts and people with high intent, building workflows, writing scripts, syncing data, and orchestrating the tools around them so sales could reach out at the right moment.
Before that, I worked with entrepreneurs taking their first steps in marketing. I still have a soft spot for that early, scrappy stage, when everything is an experiment.
Outside of work, I like building small tools to solve my own problems, learn the history and current state of data visualization and data storytelling. I read a lot, and you’ll find some of my notes and recommendations here, along with the occasional blog post.
If you want to talk about data, attribution, or anything you’ve read lately, I’d love to hear from you.